The sales intelligence

Know more about your clients than your competition

We regularly hear from corporate buyers that vendors "just don't get it".

CollectiveIQ provides knowledge and data insights around your strategic clients to identify new sales opportunities and win deals.

Whether you have a knowledge need or a data need, we provide rapidly accessible answers to your client questions.

Speak to us
Mike - Business Process Services
Supported $100m outsourcing deal at leading UK supermarket
Mike’s company is one of the world's largest BPOs. We helped them "think like the client" through our two week Insight Program.
"CIQ were great in helping us develop win themes. This customer was a strategic priority for us and we relied on CIQ to run learning workshops to educate the team and develop our sales strategy." - Senior Account Director, Dec 2017
  • Strategic client
  • Highly competitive RFP
Insight Workshop Delivering:
  • Customer background
  • Key decision maker review
  • Win-themes
  • Presentation orals preparation
  • Pricing strategy
  • Down-selected to second round
  • Complemented on understanding the problem
Anne - Global Consulting Firm
Supported $50m implementation pitch to global insurance firm
Anne and her team were pitching for a $50m global software implementation project. With multiple client decision makers she turned to CIQ to support their pitch strategy.
"We knew we were competing against 4 other credible firms, and found the edge CIQ gave us allowed us to impress on the client our understanding of their needs." - Jan 2018
  • Competitive project
  • Highly variable project scope
  • End client wanted little flexibility in pricing
  • Multiple decision makers
Insight Workshop Delivering:
  • Historical project analysis
  • Key priorities / win-themes
  • Decision maker analysis
  • Pricing model built with confidence
  • Invitation to second round
Brian - Global Law Firm
Supported an application to join major US retail bank's Legal panel
Brian's legal firm sought to become part of the legal panel of a major US retail bank, a position worth millions of dollars annually.
"Through CIQ's Insight Program we were able to develop a clearer understanding of our client's long term legal strategy, and therefore match our application to their needs." - Feb 2018
  • Highly competitive process
  • Poor understanding of client's legal strategy
  • Difficulty determining relevant discounts
Insight Workshop Delivering:
  • Customer background
  • Key decision maker review
  • Win-themes
  • Pricing strategy
  • Awarded membership of panel
  • Multi-million dollar annual fees
How we help

We know companies benefit from good client understanding. Whether you are working on a specific deal or developing your client strategy, CIQ can help get you and your team to understand the client mindset and delivery a better proposal.

We do this by delivering Insight Programs over 2-4 weeks, working alongside an executive whose experience gives him/her specific insights into your client.


Get up to speed on what really matters to the client and what is driving their thinking.

  • VC workshop / brainstorming
  • Stakeholder profiling
  • Organisational culture
Building Win-Themes

Build out win-themes and narratives that are going to impress the client.

  • CIQ Framework delivered
  • Win-themes
  • Story boarding
Delivery Execution

Ensure you present your proposal in the most credible and engaging way for the client.

  • Detailed response review
  • Orals preparation
  • Pricing strategy
Insight Program

We will identify an executive with relevant experience at your target client to support you during the program.


Give us an idea of the following:

  • Sales target
  • Services
  • Deal or account strategy
  • Timings
Insight Delivery

Over the 2-4 weeks we will arrange:

  • Brainstorming session
  • Win-themes & decision maker template
  • Team briefing session
  • Presentation & Orals review
Continued Support

After the program you will receive:

  • Continued access to executive
  • Access to alternative executives
  • Opportunity to make executive exclusive on the deal
Our founders

Will and Sam believe client knowledge is critical to success in corporate sales. Combining the worlds of corporate sales and knowledge consulting, they founded CIQ. Their goal is to make client insights available on every strategic deal and account.

Will and Sam worked together for 7 years at AlphaSights. Here they served private equity, hedge funds and the large strategic consultancies. After AlphaSights, Sam went on to Genpact where he spent two years in account management.

Will Leeming
Co-Founder & Operations Lead
Sam Glasswell
Co-Founder & Sales Lead
Thanks for showing interest in CIQ.
We will be in touch within 1 working day to set up an introductory call.